New business development
After you have worked hard on improving the customer focus in your organization, you wil find you cannot stop there.
Servicing your customer base is essential. On top of that customer base there is the challenge of funneling your new business into your organization. Elements which can help you to guide your new business activities are:
- improvement programs on your existing products or services.
- building upon your customer base to obtain new business ideas from them
- possibilities for a further, more detailed, market segmentation.
Another possibility, often overlooked, are in-depth discussions with your own people. In our experience this can strongly improve your new business thrust.